Unblock ITV with a VPN
Using a VPN to Unblock ITV Content
ITV is one of the most prominently known TV broadcasters and producers in the UK. They have a wide variety of TV programs and air these (and occasionally films) across their large family of channels. They also offer a catch-up TV service, known as “the ITV player” which is also exclusive to UK residents.
Geo-blocking
This exclusivity is a problem for ITV fans living in or travelling to other countries. As all ITV content is protected with geo-blocking, they can’t access any programs because services are limited to the UK. Geo-blocking works through restricting users’ access based on their location. According to users’ IP addresses, geo-blocking identifies and blocks all traffic originating from outside a particular geolocation (which in this case is the UK). So whether you’re trying to watch shows through the ITV player or through another provider (like Netflix), you won’t gain access unless you have a UK IP address.
Why restrictions?
ITV can’t allow users in other countries to watch their content because of copyright and broadcasting agreements. Their suppliers require the protection of their content as they will intend to sell broadcasting rights on to other broadcasters in different countries. If ITV didn’t restrict viewing to the UK, it would be a breach of contract and they could be held liable. There’s also a risk of a loss of income from ITV produced content, as content already freely accessible would not offer the high ratings wanted by ITV’s customers.
Unblocking ITV
Although geo-blocking sounds impenetrable, ITV content can be unblocked. The simple solution is to use a VPN. Virtual private networks allow you to overcome the problems of geo-blocking, so will let you access ITV content wherever your location.
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A VPN works by allowing a user to connect to a secure network from an external location. Typically with a username and password login, the user’s computer can connect to a choice of the networks’ servers (although the choice of server will depend on the geo-blocking rules in place). After connecting to a server, data traffic is encrypted from the user’s device through the network’s server, appearing as if their traffic is originating directly from the server and not their actual location.
Because the traffic is encrypted and rerouted through the VPN’s server to the intended website, the user is assigned a temporary, alternative IP address which is sourced from the server’s country.
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This is how a user can unblock ITV’s services. For example, if the VPN server you connect to is based in the UK, you will be assigned a UK IP address. This rerouting therefore allows a VPN user to appear to be from the broadcasting country (in this case the UK) and this will allow them to gain access to the restricted ITV content. This unblocking process can be used for ITV’s enforced geo-blocking, but can also be used to get past government restricted websites and any router restricted sites.
Important Things to Consider
Not all VPNs have servers in the UK so it’s important to check this when choosing a VPN provider. Also, as the avoidance of geo-blocking may raise some legal issues, the level of encryption offered by a VPN provider also varies, so ensure you choose one that offers an encryption level that suits your needs.
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